Welcome!

Tomatoes I grew while doing research in the Netherlands.

My name is Daegeun Michael Choe, founder and CEO of Farm⋅In⋅Us. I like traveling and eating exquisite foods. I have traveled extensively to Italy, Tanzania, Turkey, Greece, Uzbekistan, Vietnam, the U.S. and the Netherlands. I have eaten popular foods that the locals like to eat and have taken some back with me to Korea so I can share them with my friends and family. During my stay in Europe and in the US for a long time, I have experienced to taste decent local food wherever I go on trips. One day, I thought that it would be nicer to share my food experiences with other people. By connecting local farmers to customers, they can enjoy eating local food as well as learn different culture. 

Also, when I came back to the Netherlands and the U.S., I also brought some traditional Korean foods and my friends and professors could taste them. It was pleasure that they really enjoyed them. So, I thought I could help introducing Korean foods to the world and vice and versa by connecting local farmers to consumers.